Sëmk created the B. Duck brand, centered around the duck, which has become increasingly popular with fans in Hong Kong, mainland Asia, and internationally. As a performance art form, B. Duck has undeniably generated a passion among consumers over the past eight years. Since Sëmk first launched B. Duck products sixteen years ago, and with a full product line now available, the B. Duck passion has presented the company with an additional opportunity that Eddie Hui seized to develop the Chinese market. Today, the company has opened over 150 retail outlets across mainland China.